The following is a commentary by Srila Prabhupada on the well-known ‘Bhagavad-gita’ verse, 5.29.   Bhoktaram yajna-tapasam/sarva-loka-mahesvaram/suhrdam sarva-bhutam/jnatva mam santim rcchati – ‘A person in full consciousness of Me, knowing Me to be the ultimate beneficiary of all sacrifices and austerities, the Supreme Lord of all planets and demigods, the benefactor and well-wisher of all living entities, attains peace from the pangs of material existence’.

‘Krishna is the actual friend of all living entities.  But instead of leaving proprietorship, enjoyment and the actual position as the friend of all living entities to the Supreme Personality of Godhead, we claim that we are the proprietors, the enjoyers and the friends.  We perform philanthropic work, thinking that we are the friends of human society.  Someone may proclaim himself to be a very good national worker, the best friend of the people and of the country, but actually he cannot be the greatest friend of everyone.  The only friend is Krishna.  One should try to raise the consciousness of the conditioned soul to the platform of understanding that Krishna is his actual friend.  If one makes friendship with Krishna, one will never be cheated, and he will get all the help needed.  Arousing this consciousness of the conditioned soul is the greatest service, not posing oneself as a great friend of another living entity.  The power of friendship is limited.  Although one claims to be a friend, he cannot be a friend unlimitedly.  There are an unlimited number of living entities, and our resources are limited; therefore, we cannot be of any real benefit to the people in general.  The best service to the people in general is to awaken them to Krishna consciousness so that they may know that the supreme enjoyer and the supreme friend is Krishna.  Then this illusory dream of lording it over material nature will vanish’

A.C. Bhaktivedanta Swami Prabhupada – Srimad Bhagavatam 3.27.5 Purport

Here are some quotations relevant to this verse:

‘The Supreme Personality of Godhead is actually the enjoyer, and therefore if we begin our activities for His satisfaction, we will gradually lose taste for material activities’ – Srimad Bhagavatam 7.1.14 Purport

‘If a dog is swimming in the water and one wants to cross the ocean by taking hold of the dog’s tail, certainly he is foolish.  Similarly, the demigods cannot offer any real shelter to one who is in distress’ – Srimad Bhagavatam 7.4.21 Purport